Sports & Culture


Allianz is proud to partner with a diverse array of teams, organizations, cultural figures, sporting venues, and educational programs.

Family of Stadiums

The Allianz family of stadiums includes state-of-the-art sporting facilities in six countries on three continents. We invest in stadiums because we are committed to supporting local communities by helping develop magnets for global industry and tourism in key regions worldwide. With every stadium in our family, we raise the bar in safety, sustainability and contemporary design.


Allianz understands that a big part of football’s popularity comes from the joy of being part of a community: a team, a city, a social network, or the global football fan community. We are dedicated to strengthening communities and to connecting with people who love football.


St Andrews Links. The Solheim Cup. The Allianz Golf Camp. These are just a few of the partnerships and initiatives through which Allianz supports golf at both the professional and amateur levels. Through the sport of golf, Allianz strengthens family bonds, promotes business relationship building, and helps young people learn and develop golf skills to become tomorrow’s champions.

Lang Lang

Allianz partners with world-renowned pianist Lang Lang to harness the power of classical music to enrich lives and strengthen community and family bonds worldwide. The first Allianz arts and culture sponsorship, our relationship with Lang Lang and his Lang Lang International Music Foundation gives us a well-rounded platform from which to inspire the next generation of classical musicians.

The Museum of Modern Art

The Museum of Modern Art (MoMA) is the newest addition to Allianz’ partnership portfolio, as MoMA shares its values of embracing change, taking risks and having the courage to try something new. As a proud partner of contemporary art at MoMA, Allianz supports those who dare to take a step into the unknown, because we believe the world would be a better place if people had the courage to grow – and that taking chances is essential to progress.


Allianz is committed to promoting inclusion, diversity, and excellence, both in the workplace and in the world of competitive sports. As a partner of the Paralympic Movement, we are proud to use our sponsorship expertise to broaden the audience of sports for persons with an impairment and provide opportunities for Paralympic athletes to tell their stories.


The partnership between Allianz and Saracens rugby club is a landmark relationship for club rugby, and for Saracens, one of England’s most respected rugby clubs. Allianz is proud to sponsor the historic Saracens club, founded in 1876 and Premiership champions in 2011, as its first partnership in the sport of rugby.

Formula E

As one of the world’s largest automotive insurers, Allianz has a natural interest in supporting the latest developments in urban mobility. Formula E is the perfect platform to drive these explorations and promote sustainable transportation, while combining excitement and innovation for fans of all ages.

Drone Racing

In 2017 Allianz and the Drone Racing League (DRL) announced a global multi-year partnership. As the title sponsor of DRL’s race circuit, Allianz will leverage its motor racing heritage to bring the “Sport of the Future” to a rapidly growing world-wide audience. The Allianz World Championship 2017 series will consist of six races to be aired in over 75 countries starting in June. As well as a huge new interest area for consumers, drones also play an increasing role for Allianz in regards to property claims assessment and agriculture insurance.